Base de données des projets PDR
The Bakery in Přílepy
Summary
The use of traditional recipes and local products proved to be a successful choice for the new bakery in Přílepy. The business created new jobs in the area and has become a social meeting point for local people.
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Background
The increasing demand for local pastries in the Přílepy village inspired Ms Štěrbová to create a traditional bakery by renovating an abandoned coffee shop. Ms Štěrbová’s goal was to open a quality bakery, using local raw materials and traditional recipes. In spite of numerous competitors in the region (bakeries are very common in the Moravia region), the business became very successful receiving the best regional products award.
Objective
The main aim of the project was to open a traditional bakery in the village of Přílepy and to promote local recipes and products.
Main activities
The old coffee shop was renovated and has been equipped with a work area, a storage area, a restroom and offices. Technical equipments were purchased. A number of local recipes were selected, and local farmers were contacted to supply the raw material used in the bakery.
Results & Benefits
After its first year of activity, the bakery received the "Hanna - Regional - Product" award. The bakery uses only high quality products for which producers can ensure certification or denomination of origin. New jobs were created in the area, and additional ones may be created in the future considering the ongoing expansion of the business.
Lessons learnt
The quality and originality of the production was, according to Ms Štěrbová, the main reason of her success. Rediscovering traditional tastes and purchasing the raw material from locals enabled the bakery to build its reputation, respecting local traditions and indirectly the environment, using only certified ingredients. The bakery has also become an important meeting place for local people.
Project location and other information
The Zlín Region - village Přílepy
Region
Zlinsky kraj
RDP Territory
Czech Republic
Total project cost (€)
323 406
EAFRD contribution (€)
123 435
National contribution (€)
41 145
Private contribution (€)
158 826
Project website
Contact name
Jitka Březíková
Telephone
+420 734 423 575
Languages for contact
English, German, Czech, Slovak
At a glance
Country
Czech Republic
Final beneficiary type
Individual farmers, Non-farm or non-forest entreprises, Other
Budget range
€100 000 - €500 000
Start date:
05/03/2010
End Date:
17/02/2011
Theme / Measure:
Rural Quality of Life & Economic Diversification
Rural economic diversification
312. Support for business creation and development
Keywords:
Agricultural product quality, Competitiveness , Technology transfer, Local food, Entrepreneurship
Last update
16/11/2013