Base de données des projets PDR

This innovative programme is building rural tourism around Scotland's Banff coast in Aberdeenshire through actions comprising product development, business and market development.

Aberdeenshire has traditionally been dependent on agriculture, forestry and fishing. Recently, emphasis has been growing for new opportunities in other fields such as tourism, considered very important for the economic development of the county. Tourism in coastal areas of Aberdeenshire contributes to local economies and the wellbeing of rural communities. Expansion of the tourism sector is considered one of the opportunities for developing the rural economy of the Banffshire coastal area.

The project aims to support and develop the rural economy in the Banffshire coastal area through delivery of the three-year Banffshire Coastal Tourism Programme. The plan encourages tourist service businesses to work collaboratively to stimulate growth of the industry in north Aberdeenshire. It also aims to contribute to the development of additional quality products, services and accommodation adding to the tourism economy in the area.

The Banff Coastal Tourism Partnership developed a strategy and action plan to deliver a holistic programme of activities for the growth of tourism in the area. Activities have included seminars and workshops on service quality, food accomodation and new project development; a detailed marketing plan, including events and a website; and research to identify new opportunities for the Banff coastal area through increased accomodation capacity and quality.

Growth of tourism in the area is the main result. This is being achieved through quality service provision, including: increasing the range of quality products, services and accommodation; facilitating collaborative work between businesses to improve the overall visitor experience; improvement the Banff coast as a unique environment combined with activities such as wildlife tourism and water sports; and strengthened local partnerships.

The strategic approach developed through public agencies and private sector businesses working together has been key to building the capacity and sustainability of the Banff Coastal Tourism Programme.

Banff Coast in Aberdeenshire

Scotland

Scotland

228,000

102,600

125,400

Elaine Booth

elaine.booth@scotent.co.uk

+44 1224 252 159

English