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Base de données des projets PDR

The Dragonfly Centre @ Wicken Fen

Summary

The National Trust, through the Dragonfly Project Partnership, established a Dragonfly Centre in the Fens Adventurers area to enhance the tourism potential of Wicken Fen, an historic nature reserve in Britain.

Photo:

Background

Wicken Fen is Britain's oldest nature reserve and is one of Europe's most important wetlands. The reserve is a key environmental asset of the Fens Adventurers area, and is a major tourism feature, attracting close to 40 000 visitors per year. Wicken Fen hosts 24 different species of dragonflies and was considered to be ideally placed for establishing a new tourism attraction around this theme.

Objective

The main objective was to establish a new and specialist visitor attraction, the Dragonfly Centre, to enhance the tourism offer at Wicken Fen. A long term objective was to ensure the sustainability and viability of Wicken Fen as one of the key tourism attractions in the Fens Adventurers area. The project also aimed to enhance biodiversity and increase public awareness of insect species, in particular dragonfly species.

Main activities

The Dragonfly Centre is located within an old Fen Cottage on the Wicken Fen site. The cottage was vacant before the project, and in fact had been semi-derelict since the 1950s. Renovating and converting the cottage into the new Dragonfly Centre was the main activity. Additionally, specialist equipment and hands-on interpretation material in the form of microscopes, TVs and colourful displays, as well as demonstration dragonfly ponds were provided.

Results & Benefits

The Dragonfly Centre is the home for the Dragonfly Project Partnership and is the new British Dragonfly Museum. Used as a base for conducting dragonfly safaris, guided tours and walks, and general tailored tuition courses, the centre is now receiving nearly 40,000 visitors per year. Revenues to Wicken Fen are also well up. Additional benefits include improved biodiversity and access to the countryside.

Lessons learnt

A high-profile launch event inaugurated by the nation's most famous dragonfly enthusiast and presenter of the BBC TV's Spring Watch, has been critical for the visibility of the new centre. Capitalising on existing assets and the reputation of the area for biodiversity has been central to the success of the project. Finding a suitable modern use for an old building has made renovation and preservation worthwhile and sustainable.

Project location and other information

Wicken Fen Nature Reserve, Wicken village, Ely.

Region

East of England

RDP Territory

England

Total project cost (€)

83 430

EAFRD contribution (€)

39 210

National contribution (€)

9 450

Private contribution (€)

34 770

Project website

Contact name

Mr Chris Soans, Wicken Fen Property Manager

Telephone

00 44 1353 720274

Languages for contact

English

At a glance

Country

United Kingdom

Final beneficiary type

Other

Budget range

€20 000 - €99 999

Start date:

05/05/2009

End Date:

31/03/2010

Theme / Measure:

• Rural Quality of Life & Economic Diversification
• Rural economic diversification
• 313. Encouragement of tourism activities

Keywords:

Biodiversity, Rural tourism, Eco-tourism, National park

Last update

25/07/2012