“Earth Treasures Fair” Local International Market

A Hungarian LAG located in the northern part of Hungary and bordering with Slovakia, wanted to support local producers and craftsmen by providing them new marketing/trading opportunities. To achieve this the LAG established a permanent local market were producers from both countries could sell their products.

Project activities included the setting up the market infrastructure which included 20 vendor stands, lavatory and a mobile stage. The EAFRD support was also used to organise a series of lectures and workshops on product processing, marketing, sales strategies, etc. Promotion of local products was a significant part of the project. This included developing informative materials, prospectus, brochures, leaflets and other marketing tools, including a new website. In addition, the project helped organise professional forums with the aim of setting up a advisory system platform.