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Datenbank der Projekte zur ländlichen Entwicklung

Promotion of Freshwater Fishing and Other Rural Tourist Attractions in Wallonia

Summary

The project invested in infrastructure, created a website, designed and promoted a combination of local tourist attractions for individuals, families, schools and companies.

Photo:

Background

Previous rural development support (through Leader +) highlighted the potential to develop sustainable & innovative fishing tourism. Past actions included development of new fishing sites, development of reception infrastructure, mobilisation of village communities & development of targeted partnerships with local food services. This project was designed to further build on this potential by expanding the range of products & services, enhancing linkages between service providers in the region.

Objective

The LAG Pays de l’Ourthe aims to promote sustainable economic development, balanced between preservation & exploitation of natural & cultural resources. The specific objectives of this project include: (i) Design & development of new nature & fishing tourism products; (ii) Promotion & development of the Ourthe valley as an attractive center for tourism & fishing; (iii) Raising awareness of the diversity of tourism opportunities in the region.

Main activities

Activities included: (i) Investment in new fishing stations, dams & visitor reception areas; (ii) Development of new fishing tourism products & combination packages (& incentives), maximimising synergies with other tourist attactions in the areas; (iii) Development of new local tourist networks & partnerships; (iv) Establishment of linkages with the European Network for Fishing Tourism (through FARNET) to exchange experience & assist in promotion of fishing tourism sites to other regions.

Results & Benefits

(i) Promotion of fishing attractions for individual fishermen, groups, schools, & companies via “incentive” days; (ii) Website promoting tourism opportunities, including combined tourism products on one or more days (e.g Flywalk, River and Chocolate factory, Fishing with friends); (iii) Development of network of partners + linked touristic sites; (iv) Increased numbers of visitors, incomes for local tourist businesses & new job opportunities.

Lessons learnt

Awareness of fishing tourism is limited in Wallonia. The sector is relatively scattered and its promotion under-developed. The project approach to combine fishing activities with other tourism products has proved both innovative and successful. The approach has the potential to be used in other rural regions in Europe that have similar fishing resources and other touristic attractions and potential.

Project location and other information

LAG pays d’Ourthe : villages of Houffalize, La Roche, Rendeux, Hotton, Erezée, Manhay and Durbuy

Region

Prov. Luxembourg (B)

RDP Territory

Wallonia

Total project cost (€)

183 100

EAFRD contribution (€)

82 395

National contribution (€)

82 395

Private contribution (€)

18 310

Project website

Contact name

Francois Adant

Telephone

00 32 84 41 35 71

Languages for contact

English, German

Original Language version

At a glance

Country

Belgium

Final beneficiary type

Local Action Group

Budget range

€100 000 - €500 000

Start date:

01/01/2009

End Date:

31/12/2012

Theme / Measure:

• Implementing the LEADER Approach
• Implementing local development strategies
• 413. Quality of life/diversification

Keywords:

Packaging, River basin management, Tourism, Eco-tourism

Last update

15/02/2012