LEADER 2012_“REDISCOVERY AND ENHANCEMENT OF THE MEDITERRANEAN RURALITY II”

The project “Rediscovery and Enhancement of the Mediterranean Rurality” has been funded under the 2000-2006 programming period, to rely on Axis Cooperation Programme Leader + for a total value of about € 4,000,000.00. The project has involved all the Local Action Groups (LAGs) of Campania and Sicily, as well as some of Greek LAGs (for a total of 23 LAGs) who have joined for the first time in order to create a single brand to promote their territories. The common action, aimed at identifying and creating tourism packages, valued and recognized by the peculiarities of the proposed rural contexts, focused on:  the realization of a marketing plan of the Mediterranean Rurality that included the classification of resources and tourist services of over 300 Italian municipalities and Greek Munic

The Alto Casertano LAG has been and is the Lead Manager Lag of the project, it works with LEADER since 1992. The realization of the Local Development Plan (LDP) Alto Casertano Giardino di Terra di Lavoro involves 48 municipalities in the Province of Caserta (Campania) and includes the Transnational Cooperation Project "Rediscovery and Enhancement of the Mediterranean Rurality II". The "Rediscovery and Enhancement of the Mediterranean Rurality II" is the continuation of the project successfully realized by 23 LAGs (in Campania, Sicily and Greece) in the program 2000/2006 with the aim of the creation of an 'integrated tourist offer, of countries otherwise marginal with the aim to promote the economic development in a sustainable way.

the main operational objectives of the project are:  To organize and to link the commercial proposals of the country to the typical/traditional products to present on the market;  To broaden the scope of the action, promoting our membership in the new territories, national and International with common features (we attend the participation of at least 50 new LAGs)  To create a new connection between areas and markets through the creation, in each Lags region, of some regional Agencies for the Mediterranean Rurality, to interface the LAG and its reality with the initiatives made by central government. These structures are also the subject of reference for the management of the Mediterranean Rurality brand;  to spread the Knowledge of the project and support local marketing

We are looking for Spanish, French, Greek, Croatian LAGs and anyway LAGs bordering all the countries of the Mediterranean area Please contact: Pietro Andrea Cappella Gal Alto Casertano Viale della Libertà, 75 81016 Piedimonte Matese – Ce – +390823785869 - +393337506873 p.cappella@ruralitamediterranea.com; c.borriello@ruralitamediterranea.com www.ruralitamediterranea.com

Greece, Malta, Croatia, Spain, Cyprus, France

Greek, English

Tourism

22/04/2012