PROMOLAND: project for the experimentation of innovative promoting methodologies of the territories and products

We want therefore to valorize, to put the innovative practices and to create a critical mass in order to make the offer credible on the international markets. The selected best practices will channel to a common promoting action even through WEB and WEB 2,0 tools which have the characteristic of an integrated offer (territory/product).

Existing partnership with GAL Sibilla, GAL Montefeltro, GAL Flaminia Cesano, GAL Piceno

The overall objective of the project is to improve the promoting ability of the territory through the introduction of best practices relating to innovative activities within the promotion of the territories and the products already experienced in other European contexts. The LAG has at this point matured some experiences about the territorial marketing tying the products to the territories. But these activities risk to remain patrimony of a single territory or to be inefficient due to the small scale.

LAGs in Europe. Lags intrested in the project please contact: GAL Colli Esini San Vicino Ing. Luca Piermattei – Direttore tecnico Tel. +39-733-611141 E-Mail: l.piermattei@piermattei.org; info@colliesini.it Web Site: www.colliesini.it

Hungary, Italy, Slovenia, United Kingdom, Greece, Ireland, Sweden, Czech Republic, Luxembourg, Netherlands, Portugal, Malta, Poland, Austria, Bulgaria, Estonia, Spain, Slovakia, Belgium, Germany, Finland, Romania, Cyprus, Denmark, France, Lithuania, Latvia

English, Italian

Promotion

26/08/2011