Banca dati dei progetti dei PSR
Development of a Tasting Room
Summary
This project enabled the Schumacher family to create a tasting room in their vineyard, allowing the direct sale of their wines while promoting rural tourism and regional products.
Background
The Schumacher-Knepper vineyard, in the Luxembourg valley of Moselle, produces traditional and sparkling wines of outstanding quality. Started in 1714, today the family business relies on the expertise and traditions of seven generations. After some investments in the last decades to equip the vineyard with modern machinery for wine production, the family decided to invest also in the direct commercialisation of their products. The launch of this new business required some works to be done in order to create the necessary facilities (tasting room, offices, etc.).
Objective
The main objective of the project was to create a tasting room to commercialise the wine produced in the Schumacher vineyard.
Main activities
The project consisted in the rearrangement and expansion of the ground floor of the factory, creating new areas responding to specific business needs. Besides the office spaces and a reception, a tasting and selling room has been arranged, with a capacity of 40 people, including facilities for people with reduced mobility. A small tasting room has also been created for the reception of individual customers.
Results & Benefits
The main result of the project has been the generation of additional income. The project also contributed to the development of rural and cultural tourism and the valorisation of regional products.
Lessons learnt
Giving attention to market trends and costumers' main interests enables to expand the business viability. Planning carefully the investments and reducing as much as possible financial losses are also considered important success factors.
Project location and other information
Wintrange, East Luxembourg
Region
Luxembourg (Grand-Duché)
RDP Territory
Luxembourg
Total project cost (€)
213 100
EAFRD contribution (€)
25 572
National contribution (€)
38 358
Private contribution (€)
149 170
Project website
Contact name
Martine Herrmann-Schumacher
Telephone
+352 236 0451
Languages for contact
French, German
At a glance
Country
Luxembourg
Final beneficiary type
Individual farmers, Producer groups
Budget range
€100 000 - €500 000
Start date:
21/08/2009
End Date:
31/12/2011
Theme / Measure:
Rural Quality of Life & Economic Diversification
Rural economic diversification
311. Diversification into non-agricultural activities
Keywords:
Agri-food industry, Restructuring, Rural tourism, Wine, Farm diversification
Last update
24/03/2014