Calidad Rural: una etiqueta para la calidad territorial/ Rural quality: a territorial quality label

The project aims at enlarging the network of territories using a European quality brand.(The European Territorial Quality Mark, which is the collective image of genuine rural territories that work for promoting the development process, https://www.rural-quality.eu) Each area that wants to adopt the territorial quality brand becomes owner of it. This label refers to the activities belonging to private and public sector (services, public local, tourism, agroindustry, handicrafts, etc.).

The association “Marca de calidad territorial Europea” has already established common quality standards to evaluate the eligibility of a territory into the brand’s criteria . The brand was registered by UAMi in Alicante. Contact: Gal Valle umbra e Sibillini Marco Coccia (Italiano, Spagnolo, Francese, Inglese) Via C. Agostini 5 - 06034 Foligno (PG) www.rural-quality.eu/ marco.coccia4@alice.it, info@valleumbraesibillini.com Tel +39 0742 340989 - Fax +39 0742 342282

The project’s actions include: - evaluation of each territorial quality brand; - training of technicians for the brand’s management; - supporting new territories in the process of territorial quality; - promoting each participating area.

LAGs from Italy Existing Partnership: - Spain: 16 LAGs - Italy: 2 LAGs (Valle umbra e Sibillini e GAL tradizione delle Terre Occitane) - Greece: 5 LAGs - France : 1 LAG Province (Aude)

Italy

English, Italian

Promotion, Tourism

15/07/2010