Marketing standards have been a feature of the EU's agri-food quality policy in the overall CAP framework since its early days. EU marketing standards aim to help Member States to reflect consumers' quality expectations and contribute to improving producer competitiveness.
Conclusions from the ‘Evaluation of marketing standards’ published recently by the European Commission clarify how EU marketing standards for agri-food products have been effective in establishing a standardised and satisfactory quality while also being useful for stakeholders.
Learn more about how EU marketing standards contribute to high quality standards for EU agri-food products.
