“Selling from the yard” in Slovakia

The National Rural Development Network (NRDN) focused on the issue of direct marketing based on its findings that Slovak farmers did not have any or very little knowledge about how to put the idea of direct marketing into practice respecting all the legislative conditions in Slovakia. Besides the delivery of information, seminars were used as a kind of promotional event designed to motivate farmers to take up the idea of direct marketing. Mutual cooperation for exchanging experiences and networking among farmers at both, regional and national levels, was supported. Project implementation significantly contributed to improved communication to and amongst authorities at national level.