With the restrictions due to the pandemic, flower plantations are closed to the public. The Van Biesen rose plantation in Opwijk, Flanders (Belgium) successfully joined forces with seven other flower growers to set up a webshop.
Local customers can place their order via the website or via phone and have the flowers delivered at home. Payments are made by bank transfer, so there is no physical contact with customers.
Businesses which would normally be competitors now help each other face a common problem. This collaboration is proving beneficial for everyone.
The initiative became very successful very quickly and is enjoying quite a lot of attention from the media, including the regional and national television, national newspapers and radio.
