Baza danych projektów PROW
Modernising Traditional Crafts in Alto Minho
The main focus of this project was the modernisation of craft production in a sustainable way. Innovative new products combine traditional crafts from the Alto Minho region with modern technological solutions.
Since 2005 traditional craft makers have been developing individual handicrafts, which can be described as a mixture of artisanal and contemporary art. Despite their knowledge, experience, creativity and increasing market demand, they found that their business activities were not proving to be sustainable, so there was a risk of them having to abandon their activity.
The main objective of the project was to turn the production methods for specific traditional crafts into a semi-industrial production system capable of producing specific products based on the traditional arts of the Alto Minho region.
The main activity of the project was investment in a new semi-industrial system, which increases the production capacity and allows diversification of the products produced and offered. The crafts produced are based on 'pulp pieces' and inspired by the technique 'cabeçudos das festas minhotas'. All of the pieces created by Vivian Viana and Ricardo Cabral are different and personalised.
Results & Benefits
The project has resulted in a range of benefits. Firstly it has allowed the business activity to diversify and expand in an organised and sustainable way. This is expanding the scale of production and restoration and modernised the traditional arts of the region. New products that have strong references to Portuguese culture have also been developed. Additionally, 2 new jobs were created.
This project has shown that the profitability of a traditional craft can be increased through the sustainable combination of tradition, experience and modern management.
Project location and other information
Ponte de Lima
Total project cost (€)
EAFRD contribution (€)
Private contribution (€)
Vivian Viana and Ricardo Cabral
+32 258 942 516
Languages for contact
At a glance
Final beneficiary type
€20 000 - €99 999
Theme / Measure:
Rural Quality of Life & Economic Diversification
Rural economic diversification
312. Support for business creation and development
Rural heritage, Innovation, Cultural heritage, Leader, Modernisation