Baza danych projektów PROW
Renewing d'Aubrac - Production and Marketing of a Traditional Herb
Thanks to an EAFRD contribution through LEADER, a research study on the feasibility of the production, harvest, and sale of the aromatic plant Calamintha Grandiflora has been successfully completed. As a result a local food chain has been established
Thé d'Aubrac is produced in the Aubrac Lozerien region from the local plant Calamintha Grandiflora. This herb has always been traditionally employed for several uses in both medicine and cuisine in the region and is still commonly consumed. However a recent increase in demand has caused problems due to the scarcity of the resource. This project was conceived to study the feasibility of introducing new methods of production and harvesting.
This project aimed to enquire into the scientific benefits of Thé d'Aubrac and its present uses in other areas such as cuisine in order to assess the feasibility and economic viability of growing the plant in the region. The project was financed through the LEADER axis of the EAFRD.
The main activity of the project was a feasibility research study undertaken by the 'Lycee Agricole de Saint Cheli d'Apcher' (LEGTA) on the aromatic plant Calamintha Grandiflora. The study used scientific and economic methods in order to assess production, harvest, and marketing.
Results & Benefits
The study demonstrated the feasibility of the product, which enabled access to additional funds when developing a short food chain for the production and sale of Thé d'Aubrac. And it was also possible to: i)organise production and ensure the quality of the product thus increasing the value of the production line and local resources; ii) share the findings of the study, which will help preserve the origins of the region; iii) create/maintain job opportunities in the areaPromote diversification
The research-based evidence detailing the feasibility of the project acted as a catalyst to unlock public funds and launch the creation of a successful short food chain. As well as the success of the study, support from local communities was also an important factor in the realisation of the improved supply chain.
Project location and other information
Community of Commune of the Aubrac Lozerien region, Languedoc-Roussillon region
Total project cost (€)
EAFRD contribution (€)
+33 04 66 32 50 17
Languages for contact
At a glance
Final beneficiary type
< €20 000
Theme / Measure:
Implementing the LEADER Approach
Implementing local development strategies
413. Quality of life/diversification
Autochthonous species, Biodiversity, Research, Indigenous species, Leader