TOOL DETAILS
Title
Brochure Promoting Rural Tourism in Lithuania
Tool category
& type
Publications and Printed Products:
Keyword(s)
Agri-tourism, Awareness raising, Eco-tourism, Information, National Rural Network, Publications and printed products, Rural tourism, Tourism
Summary
The brochure issued by the Ministry of Agriculture of Lithuania introduces 11 farm owners and their farm activities from 4 different regions. It highlights the quality of their rural tourism services by making use of the 2007-2013 RDP measures and European funds available prior to 2007. The different traditional, architectural and ethnographic elements that highlight the richness of the Lithuanian rural tourism are exemplified in the brochure. An exhaustive description of the diversity of rural tourism services is also given. The brochure includes interviews and statistical data.
Country
& RDP Region(s)
Lithuania
Main purpose
The brochure was intended to promote rural tourism and to raise national and international public awareness of rural tourism facilities offered in Lithuania to increase tourism and bring people closer to Lithuanian rural areas.
Related
tools used
Website
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
A4 conventional format, 32 pages, full color, downloadable on the website of Lithuanian National Rural Network. Available in 5 languages: Lithuanian, English, German, Polish and Russian. ISBN 978-609-95341-4-5. Lithuanian language: 20.000 copies, English: 5.000 copies, German: 5.000 copies, Polish: 5.000 copies, Russian 5.000 copies.
Date produced
2012
Cost range
€25 000 to €49 999
Publisher/
Organiser
Ministry of Agriculture, Lithuania
Distribution & Promotion
Ministry of Agriculture, Lithuania
Joint stock company 'Homeland'
Assessment of effectiveness
The brochure has been distributed to various events in Lithuania, as well as to libraries, local and international agricultural and food shows. It has received a lot of attention both in Lithuania and abroad: 40.000 copies were distributed in nearly a month, and additional English copies were requested. In January 2013, 8.000 additionnal copies were released.
Name of organisation
Ministry of Agriculture, Lithuania
Type of
organisation
Managing Authority
Partner organisation(s)
Joint stock company 'Homeland'
Image(s)
Name of contact person
Ceslovas Skarzinskas
Address
Gedimino Ave.19, LT-01103 Vilnius
Telephone
+370 5 239 11 11
