Monitoring & Evaluation
Evaluating EAFRD communication activities is absolutely essential. Without feedback from target audiences it is impossible to know if their messages have been meaningful or understood. A carefully planned evaluation strategy will help to identify the activities which are working well and those which may need fine-tuning or more radical adjustment. The ENRD has collected and is currently classifying a selection of useful communication evaluation tools. The tools will shortly be featured in this section of the gateway.