Cooperation Offer

European Overview of Pear Ciders

Offer name: 
European Overview of Pear Ciders
Expiry date: 
01/12/2017
Offering LAG: 
GAL Pays du Bocage
Country:
  • France
Spoken languages:
  • Inglés - Francés

Looking to cooperate with

Country(ies):
  • Unión Europea
Type of area:
  • National / Regional borders, Inland, Island, Lakes & rivers, Coastal, Mountainous, Peri-Urban, Urban, Rural, Isolated / Remote
Assets of the area:
  • High Nature Value, Cropland, Pasture, Forest, Industry, Presence of relevant cultural sites, Mineral extraction, Protected areas

Project idea

Project type:
    • Transnational cooperation
    • Cross - border cooperation
    • Transnational cooperation
    • With other MSs (no shared border)
    • Sea basin cooperation
    • Mediterranean
    • Sea basin cooperation
    • Baltic
    • Sea basin cooperation
    • North Sea
    • Sea basin cooperation
    • Atlantic
Project topic:
    • Research & Development
    • Knowledge transfer / education / training activities
    • Agriculture & Farming
    • Supply chains / Producer organisations & Cooperatives
    • Tourism / Territorial branding
Additional keywords:
  • Innovation; Economic diversification, Marketing
Context: 

Part of the LAG territory is covered by the production area of the local product Poiré AOP Domfront. This pear cider is made from a particular type of pear trees that are typical of the area of the Domfrontais. Those trees give the landscape a particular identity along with hedgerows and cows’ pasturelands. These products are therefore important from the heritage and cultural points of view but also economically, as their production involves 380 fruit producers, 72 products’ producers (Poiré, Calvados and other spirits) and 6 merchants. Pear being a fragile fruit, producers tend to diversify their activity with other fruits production or livestock farming. Supporting this local product through this project will therefore bolster a whole sector of activity and help maintaining traditional productions and landscapes.
The Domfrontais area, which covers part of the LAG territory, has also a high touristic potential (medieval ancient village of Domfront, a regional park and protected areas, rivers for leisure activities, hiking and bridle paths…) but this potential is not enough exploited: too far from major touristic destinations such as Paris, the Mont Saint Michel or World War II landing beaches and from highways, airports or railways’ network. This project will therefore contribute to the attractiveness of the Poiré production territory and to enhance its standing at a European level.

Project idea summary: 

This project aims to picture the situation of the different pear ciders around Europe and particularly in the regions participating to the project. The visits organised during the project have to lead to the identification of the best practices and to the elaboration of a monograph of European pear ciders. This monograph has to improve the marketing strategies, the production techniques, the distribution networks and the commercialisation channels of the pear ciders of the regions participating to the project.

Objectives: 

Target group: Associations/organisations of producers (of pear and apple ciders or other fruit’s liquors), single producers, public structures bolstering local products, organisation of labels of quality for food and drinks, any other organisation/association working for the enhancement of local products of their territory.
Objectives:
· To have a global overview of pear ciders around Europe (production methods, commercialisation network, consumption ways, volumes of production…) through the elaboration of a monograph of pear ciders.
· To foster the product’s visibility (Poiré AOP Domfront and the other pear ciders).
· To valorise the territories linked to the production of the pear ciders participating to the project.
· To increase local selling and exportation of this product.
· To help developing touristic strategy related to local products and pear cider marketing strategies.
Activities (to be better defined):
· To identify a person in charge of elaborating the pear ciders’ monograph (external professional, LAG personnel, the association carrying out the project…).
· To organise the visits of the person in charge of the monograph in the different regions participating to the project.
· To organise conferences of the persons in charge of the monograph about what she/he has experienced on the field in the different regions participating to the project. The producers will take part to these conferences in order to give their contribution to the feedback.
· To publish a monograph on the pear ciders of the regions participating to the project in different languages.
· To create videos and pictures to be used by each Tourism Offices or association of producers…