TOOL DETAILS
Title
Campaign 'Exhibition On Wheels' About Leader In Estonia
Tool category
& type
Campaign:
Keyword(s)
Awareness raising, Campaign, Communications, Rural society
Summary
'Exhibition on Wheels' is an information and communications campaign about the opportunities and procedures of Leader-funded support for local rural development. Campaign material consists of a banner of every LAG (26) with information about what they do and how they do it, plus 2 overall banners promoting the Leader approach. In the year to September 2011 the campaign reached 20 venues - the first was in the Estonian Parliament to inform public representatives. The roadshow has also been presented in such diverse places as supermarkets, the Museum of Agriculture, Ministry of Agriculture, and a host of events.
Country
& RDP Region(s)
Estonia
Main purpose
The main purpose of the campaign is to raise awareness among potential beneficiaries and the wider public of Leader and its opportunities.
Related
tools used
Additional publicity generated during the roadshows through press releases, interviews with various media, promotion on the NRN website, etc.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
28 banners, each 1 x 2 m, full colour
Date produced
09/2010
Cost range
up to €4 999
Publisher/
Organiser
Estonian National Rural Network
Distribution & Promotion
Managed by the Estonian National Rural Network, directly through the campaign roadshow and also through the website and the use of other media.
Name of organisation
Estonian National Rural Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Krista Kõiv, Ave Bremse
Address
Jäneda, Tapa vald 73602 Lääne-Virumaa, Estonia
Telephone
00 3723849734
