TOOL DETAILS
Title
A Roadshow In Finland To Deliver Rural Development Messages
Tool category
& type
Campaign:
Keyword(s)
Awareness raising, Communications, Participatory approach, Promotion, Visibility
Summary
A travelling roadshow, using a cheerfully coloured van, was chosen by the Finnish National Rural Network as part of a campaign to promote life in rural areas and in particular the opportunities provided within the rural development programme for mainland Finland. Taking place from June to September 2011, the stops were organised by Local Action Groups and supported by the Centre for Economic Development, Transport and the Environment. They coincided with large public events, such as rural fairs, seminars and music festivals), and all municipalities of the LAGs were visited.
Country
& RDP Region(s)
Finland
Main purpose
The aim of the travelling roadshow was to highlight and publicize the potential of rural areas, in particular the Rural Development Programme, and do it in an informal, "local way".
Related
tools used
Posters, banners, brochures, flyers, print and audio media.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Date produced
06-09/2011
Publisher/
Organiser
Finnish National Rural Network
Distribution & Promotion
Finnish National Rural Network, supported by LAGs.
Assessment of effectiveness
From self assessment monitoring, direct impact was achieved through: generating new project and business grant
applications; visibility for the Mainland Finland Rural Development Programme through articles in the press and regional radio reports. More indirect impact is expected from the new contacts made between the roadshow and interested parties which is expected to lead to new grant applications.
Name of organisation
Finnish National Rural Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Päivi Kujala, Juha-Matti Markkola
Address
PO Box 167, FI-60101 Seinäjoki, Finland
Telephone
00 358 40 548 9227
