TOOL DETAILS
Title
Advertising Features About RDP Agri-Environment Supports
Tool category
& type
Audiovisual and Media:
Keyword(s)
Agri-environment, Awareness raising, Biodiversity, Communications, Public awareness
Summary
One way of presenting information and ideas to the wider public about rural development is through an advertising feature (or "advertorial") in selected media publications. The Estonian National Rural Network prepared a series of illustrated articles about applicants who have benefited from agri-environmental payments through the rural development programme. A total of 10 stories with supporting information were produced and published in the biggest daily and weekly publications in 2010.
Country
& RDP Region(s)
Estonia
Main purpose
The aim in publishing the series of articles in the biggest selling print media was to tell real rural stories about farmers who are benefitting from payments and supports for agri-environment actions as illustrations of how local communities and the public in general gain from such supports. This was particularly important to highlight policy options during the international year of biodiversity - 2010.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
"Advertorial articles" with pictures prepared for publication in the target media, A3 format
Date produced
Autumn 2010
Cost range
€5 000 to €9 999
Publisher/
Organiser
Estonian National Rural Network
Distribution & Promotion
The products ("advertorial articles") were distributed through publication in the largest Estonian daily newspaper (Maaleht) and a weekly publication also with a large circulation.
Name of organisation
Estonian National Rural Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Reve Lambur
Address
Jäneda, Tapa vald 73602 Lääne-Virumaa, Estonia
Telephone
00 372 529 8009
