TOOL DETAILS
Title
Day of the Hungarian Countryside
Tool category
& type
Events:
Keyword(s)
Awareness raising, Common agricultural policy, Rural heritage, Rural population
Summary
Various traditional, entertaining and professional programmes, games, concerts and the genuine tastes of the countryside awaited everyone at the Day of the Hungarian Countryside in Budapest. Success stories of projects supported by the EAFRD were also presented for the residents of the Hungarian capital. Visitors of Millenáris Park were greeted by the smell of traditional Hungarian delicacies. Representatives of traditional crafts, such as blacksmiths, also demonstrated their skills with people able to try themselves. In one of the buildings of Millenáris, the farmers’ market organised by the Permanent Secretariat of the HNRN (“Vidék Mustra”) offered fresh produce and various handmade products straight from the farms. Meanwhile, programmes such as puppet shows, folk dancing and concerts by bands playing folk music (or music inspired by it) entertained people at the main stage and there were several games for the children. A rural development conference was also held as a side event.
Country
& RDP Region(s)
Hungary
Main purpose
The day was organised to raise awareness of rural culture and heritage, and to encourage the urban population to understand and value the traditional skills, foods, music and art of rural areas. Best practice examples of EAFRD funded projects also illustrated the activities taking place in rural areas to support them to adapt to future needs.
Related
tools used
The day was publicised through the magazine and website of the NRN, including a video with English subtitles (https://www.youtube.com/watch?v=RsaaeumqcJI).
Target audience
General Audience:
Date produced
26 October 2013
Cost range
> €100 000
Publisher/
Organiser
Hungarian National Rural Network
Distribution & Promotion
The event was promoted through the website of the HNRN, the Hungarian Rural Development Programme and by several media platforms and websites. The press release after the event was also published via these channels and a short film as well as a longer article was produced by the HNRN.
Assessment of effectiveness
Thousands visited the site of the event and it generated considerable media interest, e.g. national and several other TV channels reported on it, sometimes even with live coverage, therefore the event proved to be successful.
Name of organisation
Hungarian National Rural Network
Type of
organisation
National Rural Network
