TOOL DETAILS
Title
Videofarmers
Tool category
& type
Audiovisual and Media:
Keyword(s)
Agriculture, Young farmers
Summary
VIDEOFARMERS is a film review which presents and explores documentaries on best practice examples of rural development in Italy. It specifically focuses on projects which have been carried out by young farmers who have received grant support under EU Rural Development policies. The success of VIDEOFARMERS was recognised countrywide by winning the national award “New Success Factors”.
Country
& RDP Region(s)
Italy
Main purpose
The project aims to improve the dissemination of best practices in agriculture by using a user-friendly instrument: the docufilms. The case history of young farmers was chosen for this new methodology, by the Youth Working Group of the National Rural Network. The movies are filmed in HD by young directors selected from the best Italian film schools; the result is a high quality product which is easily accessible by the general public.
Related
tools used
‘Backstage’ photography about each docufilm published on Twitter, Facebook and Instagram.
Target audience
EAFRD Beneficiaries:
General Audience:
Technical information
Camera Canon 5D MARK II (or equivalent), video format Full HD, sound stereo.
Date produced
October 2012 to November 2013
Cost range
€50 000 to €100 000
Publisher/
Organiser
Italian National Rural Network
Distribution & Promotion
The films have been distributed through a special screening in “Sala Gialla” for 600 people, during the Environment Film Festival in Turin “Cinemambiente” and the Future Film Festival 2013 in Hungary. The films were also on the NRNs YouTube channel and presented at “Eataly” to an audience of about 100 students, and later in Brussels. The NRN also used all its communication tools for dissemination.
Assessment of effectiveness
The films became one of the best practice examples of communication selected by the jury of the CAP Communication Awards.
Name of organisation
Italian NRN
Type of
organisation
National Rural Network
Partner organisation(s)
Coldiretti, CIA, Confagricoltura, Copagri, OIGA, ONILFA.
Video
Image(s)
Name of contact person
Riccardo Passero
Telephone
0039 06 46 65 50 43
