TOOL DETAILS
Title
Annual Youth Competition Promoting Rural Areas
Tool category
& type
Events:
Keyword(s)
Communications, Competition, Promotional material, Young people
Summary
Young people participated in an annual competition that promotes life in rural areas. The theme of the competition in 2013 was - "I choose the agricultural profession!" and the task was to create an advertisement promoting agriculture as a profession – a video, drawings, presentations, brochure, etc.
Country
& RDP Region(s)
Lithuania
Main purpose
To engage young people and encourage them to consider staying in rural areas, to improve the image of the agricultural profession and to promote and encourage rural children and young people to learn agricultural skills as well as to live and work in rural areas.
Related
tools used
Final event, awards, Facebook
Target audience
General Audience:
Date produced
Held annually for the last nine years
Cost range
€5 000 to €9 999
Publisher/
Organiser
The Centre for LEADER Programme and Agricultural Training Methodology
Distribution & Promotion
The Facebook page "Under the Homeland Sky" (https://www.facebook.com/PoTeviskesDangum) promoted the competition and was quite visited by followers. The competition was also publicized via internet, newspapers and radio announcements, as well as through LAGs, rural communities and agricultural schools.
Assessment of effectiveness
No official assessment has been undertaken.
Name of organisation
The Centre for LEADER Programme and Agricultural Training Methodology
Type of
organisation
Managing Authority
Partner organisation(s)
Ministry of Agriculture, Ministry of Education and Science, A. Stulginskis University
Image(s)
Name of contact person
Kristina Butvilaviciene
Address
Ministry of Agriculture of the Republic of Lithuania
Rural Development Department Division of Alternative Activities
19 Av. Gedimino
01103 Vilnius
Lithuania
Telephone
+370 5 239 8476
