TOOL DETAILS
Title
‘MaltaGoesRural’ – Brochure promoting rural tourism in Malta
Tool category
& type
Publications and Printed Products:
Keyword(s)
Communications, Cultural heritage, Eco-tourism, General public, Information, Marketing, Natural environment, Publications and printed products, Rural heritage, Tourism, Visibility
Summary
The ‘MaltaGoesRural’ brochure is part of a larger project co-financed through EAFRD, developed by the Maltese Tourism Authority that promotes Maltese rural landscape and heritage. The brochure is a classic communication tool that highlights beautiful walking trails in rural and semi-rural areas, and in natural areas in the island, that are seen as relevant and competitive rural tourism offers. Depicted routes and trails set up focus on the natural areas, scenic spots, villages, heritage sites and valuable elements of Malta’s rural areas. It is an interesting idea to bring together to the readers the two aspects of Maltese territory: tourism capacities and rural specific.
Country
& RDP Region(s)
Malta
Main purpose
Under the motto ‘Discover Rural Malta’, the brochure is aimed to inform and attract tourists and locals in order to promote and strengthen the rural tourism products in Malta, by presenting nine out of the most beautiful walking and bicycling trails in the country.
Related
tools used
Website, an up-to-date Facebook account of the project, videos
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Full color, 16 pages brochure; layout includes pictures of Maltese rural landscapes and tourism facilities credited to the Maltese Tourism Authority; Language: English; published on the ISUU document sharing and publication platform.
Date produced
2012
Cost range
€10 000 to €24 999
Publisher/
Organiser
Malta Tourism Authority
Distribution & Promotion
Malta Tourism Authority
Assessment of effectiveness
The MGR brochure was the first of its kind to focus on rural related activities with particular attention to trekking. It was printed in 30,000 copies in English language, being distributed overseas, in specialized rural related fairs as specialized material so that we can market Malta overseas., with plans to use the stock for the next years. 5,000 copies of an German version were needed and printed. Both are available as soft copies and online although no data is yet available on downloads.
Name of organisation
Malta Tourism Authority
Type of
organisation
Governmental agency
Image(s)
Name of contact person
Olivier Farrugia
Address
Auberge d'Italie Merchants Street, VLT1170 Valletta, Malta
Telephone
+ 35622915038
