TOOL DETAILS
Title
An Awareness Campaign on Buffer Zones in Denmark
Tool category
& type
Campaign:
Keyword(s)
Audiovisual & media, Awareness raising, Biodiversity, Campaign, Environmental education, General public, Information, Recreation area, Video
Summary
The campaign was planned and launched by the Ministry of Food, Agriculture and Fisheries in Denmark in order to raise public awareness on the new law on buffer zones. Buffer zones are (private) new natural areas, up to 10 meters wide, along rivers and around lakes. People can have access to these areas under certain conditions, according to the Nature Protection Act, such as: farmers cannot cultivate these areas and they have to provide an healthy aquatic environment with less nitrites and fewer pesticides; the visitors have to check the area's accessibility, as the land must be uncultivated; visitors have have the responsability to protect the natural environment; fishing is only allowed with the farmer’s permission and with a valid license, etc. Communication materials developed for the campaign include a dedicated website, pratical information sheets and short videos.
Country
& RDP Region(s)
Denmark
Main purpose
"Put your feet properly in the new nature" is the title of the campaign meant to inform the Danish population on where, when and how to use the new buffer zones. It represents a mean to bring the Danes closer to nature and its biodiversity and to support them in preserving these zones.
Related
tools used
Dedicated website, information sheets, specific videos
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The campaign is supported by a dedicated website, three short videos (of around 50 seconds each) and practical information sheets that can be downloaded and printed, if necessary. Links to other relevant websites containing related information are provided.
Date produced
2012
Cost range
€25 000 to €49 999
Publisher/
Organiser
Ministry of Food, Agriculture and Fisheries, Denmark
Distribution & Promotion
Ministry of Food, Agriculture and Fisheries, Denmark
Assessment of effectiveness
The different topics related to the campaign were covered by bloggers and some information sessions regarding the use of the buffer zones were organised across the country by public institutions and other organisations.
Name of organisation
Ministry of Food, Agriculture and Fisheries, Denmark
Type of
organisation
Managing Authority
Image(s)
Name of contact person
Kunder
Address
Nyropsgade 30, 1780 København V
Telephone
+45 3395 8000
