TOOL DETAILS
Title
Jugend Kocht! Youth Film Project
Tool category
& type
Audiovisual and Media:
Keyword(s)
Awareness raising, Capacity building, Livestock, Livestock husbandry, Livestock welfare, Local food, Meat, Multi media, Video, Young people
Summary
Carried out in 2011, the project "Jugend Kocht!" focused on sustainable agriculture and food industry. Young people actively participated in media activities, creating short documentaries, with a particular focus on the meat sector. After receiving training, young people visited the various sites associated with the meat production in their region, documented their stories and opened discussions.
Country
& RDP Region(s)
Austria
Main purpose
The main goal was to raise awareness among young rural people on sustainable meat production, to improve their creative media skills and to document the various meat production sites in a visually attractive way.
Related
tools used
Photos, videos, Facebook Page
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The videos have various lengths (up to about 30 min) and are recorded in German.The Flickr account contains 53 pictures.
Date produced
2011
Cost range
up to €4 999
Publisher/
Organiser
JuWeL Network
Distribution & Promotion
JuWeL Network
Assessment of effectiveness
Videos were viewed by over 500 people each, while the Flickr account attracted over 300 viewers, as of September 2013. The project will be duplicated in the next few years.
Name of organisation
JuWeL = Jugend|Netzwerk|Wels|Land
Type of
organisation
Local Action Group
Partner organisation(s)
Local Action Group Wels Land, MedienKulturHaus Wels
Video
Image(s)
Name of contact person
Paul Mahr
Address
Fluchtwang 24 bei Lambach
4650 Edt bei Lambach
Austria
Telephone
0676 6355822
