TOOL DETAILS
Title
Promoting Bulgarian RDP measures – Video clip series at the national television
Tool category
& type
Audiovisual and Media:
Keyword(s)
Communications, Information campaign, Managing authority, Promotional material, Rural economy, Video
Summary
The Bulgarian Ministry of Agriculture and Bulgarian National Television broadcasted a series of 8 video clips (commercials) that promote the Rural Development Programme 2007-2013. Half of the clips promote the RDP in general and the other four promote four of the most interesting measures of the RDP (214, 121, 141 and 123). All video clips present the story of a central character, that is interested in rural development and that find out what is the support that RDP can offer to his or her needs. It features rural Bulgarian landscapes and peasants/farmers’ profiles that makes it easy for the rural inhabitants to identify with. The first four clips are merely `teasers`, as their scripts convey the idea that farmers can find answers to their questions by accessing the detailed information related to that RDP that responsible institutions provide them.
Country
& RDP Region(s)
Bulgaria
Main purpose
The series of video clips created and broadcasted was meant to raise rural inhabitants’ awareness about the opportunities offered by the Bulgarian RDP 2007-2013 and to encourage them to further search for more information by contacting responsible bodies and by accessing dedicated websites. It conveys the message that accessing the RDP funding opportunities is not a difficult task, and that they can rely on dedicated support.
Related
tools used
Website
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
A series of 8 video clips (commercials). The first four are about 30 seconds long. The clips dedicated to certain measures are approximately 2 minutes long. Main language: Bulgarian.
Date produced
2010
Cost range
€5 000 to €9 999
Publisher/
Organiser
Bulgarian Ministry of Agriculture and Food
Distribution & Promotion
Bulgarian Ministry of Agriculture and Food
Bulgarian National Television
Assessment of effectiveness
The videos were broadcasted in the Bulgarian public television which allowed for a high level of general audience reach.
Name of organisation
Bulgarian Ministry of Agriculture
Type of
organisation
Managing Authority
Partner organisation(s)
Bulgarian National Television
Image(s)
Name of contact person
Lydia Koleva
Address
55 Hristo Botev Blvd.
1040 Sofia,
Bulgaria
Telephone
+359298511354
