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 TOOL DETAILS

Title

Twitter of The Latvian Rural Support Service

Tool category
& type

Website and Social Media:

  • Twitter
  • Keyword(s)

    Communications, Cooperation, Information, Participatory approach, Public awareness, Website & Social Media

    Summary

    The Twitter account is managed by the Rural Support Service, a state administration institution operating under the supervision of the Ministry of Agriculture that administers the EU and state support for rural areas, agriculture, forestry and fisheries. It uses the variety of this micro-blogging and networking platform in order to ensure the support service visibility among online media and to place it at ease for the users accustomed to the latest ITC communication developments.

    Country
    & RDP Region(s)

    Latvia

  • [LV] National Level
  • Main purpose

    The Twitter social network is used by the Rural Support Service in order reach a larger number of stakeholders and increase its visibility. It uses this account in order to keep its social network’s members informed on the latest news related to calls for proposals, and events organized so as the rural development programme is better known by all potential stakeholders.

    Related
    tools used

    Website

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    The Twitter account is updated regularly, disseminating recent information. The main language used is Latvian.

    Date produced

    2011

    Cost range

    up to €4 999

    Publisher/
    Organiser

    The Latvian Rural Support Service

    Distribution & Promotion

    Promoted on the website of the Latvian Rural Support Service

    Assessment of effectiveness

    In June 2013, the Twitter account had 768 followers and 292 tweets.

    Name of organisation

    The Latvian Rural Support Service

    Type of
    organisation

    Paying Agency

    Image(s)

    Name of contact person

    Vineta Jansson - Public Relations Specialist

    Address

    Lauku atbalsta dienests,
    Rīga, Republikas laukums 2, LV-1981
    Latvia

    Telephone

    +37 67095000