TOOL DETAILS
Title
Twitter Account of the Spanish National Rural Network
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Cooperation, Participatory approach
Summary
The Twitter account managed by the Spanish Rural Network (REDR) aims at connecting people with similar interests in rural development. It provides people with information on rural development, agriculture, environment, etc. In addition, it also shares information on forthcoming events and conferences. Through this media tool, people can receive short text messages with the latest news from the Spanish Rural Network. It links the Rural Network with stakeholders and the large public – interested in rural wildlife, agribusiness, nature science as well as researchers, communicators and local businesses.
Country
& RDP Region(s)
Spain
Main purpose
The main purpose of the Twitter account of the Spanish Rural Network is to promote the activities of the network in support of rural development and to bridge people’s efforts in this field. The Twitter account's principle is to develop an interactive social approach on agricultural issues through the sharing method (known as "Retweet" on Twitter). Tweets have a limited number of characters which make it even more effective as a communication tool: one sentence = one message.
Related
tools used
Pictures
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The Twitter account of REDR is making use of the standard features associated with this application. Messages are posted regularly. Often they are supported with photographs. The language of communication is Spanish.
Date produced
2010
Cost range
up to €4 999
Publisher/
Organiser
The Spanish Rural Development Network
Distribution & Promotion
Promoted on the website of the Spanish Rural Development Network.
Assessment of effectiveness
The Twitter account of the REDR can be considered as successful in terms of number of users. As of February 2014, the number of followers reached nearly 4 500. Over 4 800 tweets have been released so far and were frequently retweeted.
Name of organisation
The Spanish Rural Development Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Lucía Martinez García-Denche
Address
Red Rural Nacional
C/Alfonso XII, 62, 5ª planta
Madrid
Spain
Telephone
+34 913 473 887
