TOOL DETAILS
Title
Video on Italian High Quality Food
Tool category
& type
Audiovisual and Media:
Keyword(s)
Audiovisual & media
Summary
This is a video produced by the Italian National Rural Network for the 2013's 'Tuttofood' (Milan World Food Exhibition). It tells how the Rural Development Programme is encouraging producers and consumers in investing in quality food by presenting the stories of fours successful companies.
Country
& RDP Region(s)
Italy
Main purpose
The objective of the video was to demonstrate the efficiency of the Rural Development Programme for the 2007-2013 programming period and also to promote Italian food products. The video tells the stories of four successful companies in the food sector that received support from the 2007-2013 RDP.
Related
tools used
Food Exposition
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The documentary video is 23 minutes long and in Italian. It was filmed in high definition and is available on YouTube.
Date produced
2013
Cost range
€5 000 to €9 999
Publisher/
Organiser
The Italian National Rural Network
Distribution & Promotion
Promoted on the Italian National Rural Network's website and at the 'Tuttofood' (Milano World Food Exhibition).
Assessment of effectiveness
As of February 2014, the video reached nearly 500 views on YouTube. In addition, it was presented during the food exhibition in Milan in 2013, which attracted thousands of visitors. It has a visually attractive format and the content is appealing to consumers and producers interested in high quality food.
Name of organisation
The Italian National Rural Network
Type of
organisation
National Rural Network
Video
Image(s)
Name of contact person
Graziella Romito
Address
Via XX Settembre n. 20 00187 Roma Italy
Telephone
+39 (0) 6 4665 50 41 41
