TOOL DETAILS
Title
TrailKilkenny's Facebook Account
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Cooperation, Information, Local Action Group, Website & Social Media
Summary
TrailKilkenny is an Irish company made up of representatives from County Kilkenny LEADER Partnership, Kilkenny County Council, Kilkenny Sports Partnership, local councillors and land owners. It manages a range of high quality walking, cycling and other leisure trails for the benefit of County Kilkenny’s visitors and residents. They use multiple communication channels to reach their public, including videos, mobile application, website and social media (e.g Facebook account). The Facebook account of TrailKilkenny provides potential partners and stakeholders with a large quantity of news about their trails, events, competitions, partners, tourist attractions, etc. Members of its social network can contribute by sharing their opinion about TrailKilkenny and asking questions, searching for relevant information, or offering their support and ideas.
Country
& RDP Region(s)
Ireland
Main purpose
The main objective of the Facebook account is to provide those interested, locals and visitors, as well as officials and local government with the latest news about TrailKilkenny, and to make available a platform for quick feedback and two-way communication that could lead to an extension of the social network of TrailKilkenny and therefore in a larger participation to developing this rural area.
Related
tools used
Website
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
This is a Facebook account that requires adding TrailKilkenny as a friend in order to comment and or post. All posts are set as public and they are in English language. It contains a large collection of pictures, mainly of local food producers. As of December 2013 its popularity reached over 2 500 "friends".
Date produced
2012
Cost range
up to €4 999
Publisher/
Organiser
Kilkenny LEADER Partnership
Distribution & Promotion
Kilkenny LEADER Partnership
Assessment of effectiveness
The profile is acustomed with 'personal website' settings, thus one needs to become a 'friend' with. It is very popular among users and in November 2013 it reached nearly 2 500 'friends'. The information is regularly posted, commented by 'friends' and shared through their private networks.
Name of organisation
Kilkenny LEADER Partnership
Type of
organisation
LEADER Partnership
Image(s)
Name of contact person
Ann Phelan - Marketing Responsible
Address
10 Patricks Court
Kilkenny, Ireland
Telephone
+353 0 56 7752111
