TOOL DETAILS
Title
Blog on Organic Food, Farming & Environment
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Information, Website & Social Media
Summary
Oliver Moore is an agri-food writer, journalist and sociologist, particularly interested in organic farming. Besides writing articles for various well-known Irish publications, he shares information via a web 2.0: Blogging (on Blogspot platform) and a Twitter account. On his blog “olliesplace: Organic food, farming & environment” launched in 2007, he publishes articles at least twice a month, as he believes the future of the organic market is online. His blog was promoted by the Irish National Rural Network through their official website. His articles contain diverse viewpoints and interviews with relevant stakeholders involved in organic farming.
Country
& RDP Region(s)
Ireland
Main purpose
The main aim of the blog is to exchange opinions regarding organic food, farming and environment in Ireland and abroad in order to raise awareness and provide the readers with up-to-date information on agriculture and rural development. It uses a wide range of features provided by the platform and redirects the readers to other related sources. It combines the author's in-depth knowledge on organic farming and environment with up-to-date information about events and research.
Related
tools used
Website, books and publications, newspapers and magazines.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The blog was designed and built under the Blogspot platform. It is supported by a more work-related website where readers can find information about the author’s work (lectures, trainings, public relations activities, other articles, etc.).
Date produced
2013
Cost range
up to €4 999
Publisher/
Organiser
Oliver Moore, agri-food writer, journalist and sociologist
Distribution & Promotion
Oliver Moore, agri-food writer, jounalist and sociologist
Irish National Rural Network
Assessment of effectiveness
The blog is updated regularly with new posts and uses a wide range of interactive features. Its effectiveness can be assessed on the basis of the statistics embedded in the Blogspot platform and comments written by users.
Name of organisation
Oliver Moore / Irish National Rural Network
Type of
organisation
Individual
Partner organisation(s)
Irish National Rural Network
Image(s)
Name of contact person
Oliver Moore
Address
The Rural Development Support Unit,
Ballingarrane Technology Park, Clonmel, Co.
Tipperary, Ireland
Telephone
+353 504 28123
