TOOL DETAILS
Title
TrailKilkenny's Mobile Application
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Information, Tourism, Website & Social Media
Summary
TrailKilkenny is managing a range of high quality walking, cycling and other leisure trails to visitors and local residents. A mobile application was then developed to provide users useful information about the trails. It helps them navigate across the territory and offers visitors relevant information about other local activities, such as food and craft trails as well as Cycling Trails in order to explore the Kilkenny countryside on one of the 4 cycle loops signposted through the county.
Country
& RDP Region(s)
Ireland
Main purpose
The key objective of this application is to facilitate access to various places in the region of Kilkenny by using modern interactive navigation technologies. This tool should also help locals and visitors to discover in a different way the Kilkenny County and its countryside, as for example via scenic walks through woodland or pastoral lands.Many of routes link some of the most historic and culturally significant towns in the area.
Related
tools used
Smartphone, website, video
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The application is available for both iPhone and Android, and can be easily downloaded from any popular app shops. It builds upon Google Maps’ features. Users can also access pictures, dedicated thematic guides, download addresses of restaurants and sights worth seeing. The content is supported with storytelling and YouTube videos.
Date produced
2012
Cost range
€5 000 to €9 999
Publisher/
Organiser
Trail Kilkenny Ltd
Distribution & Promotion
Trail Kilkenny Ltd, app shops
Assessment of effectiveness
Most of the users’ ratings are very enthusiastic. As of February 2014, the Android version was downloaded by around 5000 persons. However, the content received low ratings.
Name of organisation
Trail Kilkenny Ltd
Type of
organisation
TrailKilkenny Ltd
Partner organisation(s)
Global Motion Media
Image(s)
Name of contact person
TrailKilkenny
Address
8 Patricks Court, Patrick Street
Kilkenny
Ireland
Telephone
0035 3 0 56 7752111
