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 TOOL DETAILS

Title

'Authentic Flavours' Finland - video promoting web database with local food producers

Tool category
& type

Audiovisual and Media:

  • Video Clip

    • Keyword(s)

    Awareness raising, Communications, Information, National Rural Network, On-line data base, Promotional material, Website

    Summary

    “Authentic Flavors” (aitojamakuja.fi) is a website hosting an online directory of producers of local food in Finland. The video clip with the same name that is created by Finnish Rural Network and shared through its YouTube channel introduces the website and its opportunities for local food businesses. The website was created and it is maintained and developed within the second stage of the Project Authentic Flavors. It is supported and promoted through the help of a Facebook account as well.
    The video is created based on a tutorial frame, showing the website and guiding the viewer throughout it, in order to familiarize him/her with its use and with its main features. Interviews with local producers are added as testimonials.

    Country
    & RDP Region(s)

    Finland

  • [FI] Mainland

    • Main purpose

    Video is a mean to promote the website “Authentic Flavors” and to explain in detail how it works and what benefits it has to offer to those interested. It also increases curiosity and awareness among people interested in tasting local food in Finland.

    Related
    tools used

    Website

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Marginalised and Disabled
  • Other EAFRD Beneficiaries

    • Rural Development Stakeholders:

  • NRNs
  • Managing Authorities
  • Other Government
  • LAGs
  • EU Institutions
  • Other Rural Development Stakeholders

    • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience

    • Technical information

    5 m 43 sec. video clip in Finnish language. Created as a tutorial and testimonial all in one, video shows captures of the website and its main features, and presents the main benefits of using it, by local producers and users.
    Uploaded on YouTube.

    Date produced

    2013

    Publisher/
    Organiser

    Finish Rural Development Network

    Distribution & Promotion

    Finish Rural Development Network

    Name of organisation

    Finish Rural Development Network

    Type of
    organisation

    National Rural Network

    Video


    Image(s)

    PRINT_46.png

    URL

    https://www.youtube.com/watch?v=6Otm7OIB0sQ

    Name of contact person

    Päivi Kujala, Juha-Matti Markkola

    Address

    PO Box 167, FI-60101 Seinäjoki, Finland

    Telephone

    +35 (8) 40 548 9227

    Email

    juha-matti.markkola@maaseutu.fi 

    Website

    https://www.maaseutu.fi 

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