TOOL DETAILS
Title
Sharing Practice Guide for encouraging women involvement in rural development businesses - 'Inspirational Rural Woman'
Tool category
& type
Publications and Printed Products:
Keyword(s)
Business planning, Communications, Information, National Rural Network, Public awareness, Publications and printed products, Rural economy, Women
Summary
'Inspirational Rural Women' is a publication issued by the Rural Network for Northern Ireland in association with the Women in Rural Development Thematic Working Group. It presents businesses that have been created and ran successfully by women, and that brought relevant improvements in rural localities. The approach of the publication and of the entire initiative is to brochure put women in the spotlight, showing how they are truly involved and committed to rural development. Each business is presented in-depth, providing people with core information and details such as the name of the business, contacts and locations. A nice way to introduce the content of the brochure was the section called "Words of Wisdom from Wonderful Women", which contains tips and advice for those women who would like to start a business in rural areas.
Country
& RDP Region(s)
United Kingdom
Main purpose
As the Northern Ireland Rural Development Programme (NIRDP) is focusing its support on people and place, one of its main aims being to improve quality of life and encouraging diversification of economic activity. The brochure therefore aims at showing that rural areas offers considerable capacity in this respect, for those women wishing to grow a small business or to begin something completely new. Shared experiences bring to the readers more confidence in their business ideas and are encouraged to put their plans into practice in their own rural communities.
Related
tools used
Events, Workshops
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The brochure is part of a capacity building campaign besides training courses and informational events. It contains 24 full color pages, nicely illustrated, in English language. It presents 28 case studies of businesses developed by women including their contact details and websites. The chapter dedicated to the LEADER and women involvement brings in the portrait of women involved in LAGs and their achievements.
Date produced
2013
Cost range
up to €4 999
Publisher/
Organiser
Northern Ireland Rural Development Network
Distribution & Promotion
Northern Ireland Rural Development Network
Assessment of effectiveness
The brochure was widely distributed among stakeholders involved into delivery of RDP in Northern Ireland, southern Ireland, Scotland, Wales, England and accross Europe. It is available in an online form at the website of the Northern Irish NRN, allowing for easy access to all interested. The brochure has met with considerable enthusiasm and was promoted through a variety of other media.
Name of organisation
Northern Ireland Rural Development Network
Type of
organisation
National Rural Network
Partner organisation(s)
Women in Rural Development Thematic Working Group
Image(s)
File(s)
Name of contact person
Aileen Donnelly
Address
Rural Development Council Offices, 17 Loy Street, Cookstown, Co Tyrone, N. Ireland, BT80 8PZ, UK
Telephone
+44 (0)28 8676 6980
