TOOL DETAILS
Title
Swedish National Rural Network's Facebook Page
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Cooperation, Information, National Rural Network, Website & Social Media
Summary
The Swedish National Rural Network (NRN) decided to create and manage an official Facebook account and use it as an interactive communication tool through which information are reaching those interested in the implementation of rural development programmes and of rural development activities in general. The social networking platform is a good channel to engage partners and stakeholders in discussions on various topics relevant to the rural development community. The NRN posts recent videos, interviews and articles that keep their followers up-to-date on the latest developments.
Country
& RDP Region(s)
Sweden
Main purpose
The creation of this Facebook account helped the Swedish NRN reach a wide audience interested in agricultural and rural development issues. This communication exchange platform provides current and relevant data. It is an easy-to-use tool that allows followers to give and receive feedback as well as to share their experiences.
Related
tools used
Photos and Youtube videos
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The Facebook account allows the Swedish NRN to share information about events, organizations involved in rural development and about rural development projects and initiatives. In June 2013, the Swedish NRN account had reached over 361 likes. Swedish is the main language.
Date produced
2011
Cost range
€5 000 to €9 999
Publisher/
Organiser
Swedish National Rural network / Landsbygdsnätverket
Distribution & Promotion
Swedish National Rural network / Landsbygdsnätverket
Assessment of effectiveness
The Facebook page of the Swedish NRN is regularly updated and commented by users. Its effectiveness can be measured by embedded Facebook statistics.
Name of organisation
Swedish National Rural network / Landsbygdsnätverket
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Maria Gustafsson, Nils Lagerroth, Hans-Olof Stålgren
Address
551 82 Jönköping, Sweden
Telephone
+46 36 155000
