TOOL DETAILS
Title
Official Twitter of the Dutch Rural Network
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Cooperation, Events, Information, National Rural Network, Networking, Website & Social Media
Summary
Having a Twitter account is today an essential communication tool offering instant and up-to-date information to a large audience. The account also connects people and stakeholders who are interested by rural development, agriculture and farming. It provides the most recent information on rural development events, research reports, conferences and links to other Twitter accounts and/or accounts available on other social networks, such as Facebook.
Country
& RDP Region(s)
Netherlands
Main purpose
The main purpose of the Twitter account of the Dutch Rural Network is to share information regarding rural areas and rural development activities in the Netherlands. It targets mainly stakeholders.
Related
tools used
Website, LinkedIn and Facebook accounts
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Some 1115 tweets were created by October 2013. Hash tags like #nplatteland, #drucultuurfabriek, #LEADER, #agrichatworld are frequently used. The main language used is Dutch. The account tweets about the NRN's activities but also retweets information shared by relevant rural development stakeholders. It hosts a nice gallery of pictures and videos.
Date produced
2011
Cost range
up to €4 999
Publisher/
Organiser
The Dutch National Rural Network/Netwerk Platteland
Distribution & Promotion
The Dutch National Rural Network/Netwerk Platteland
Assessment of effectiveness
As of October 2013, some 1115 tweets were created and 856 followers were registered, with an increase of 130 followers over a period of 3 months. Relevant information feeds also into other communication tools used, such as other social platforms and websites.
Name of organisation
The Dutch National Rural Network/Netwerk Platteland
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Marga de Jong
Address
Postbus 64, 3830 AB Leusden, The Netherlands
Telephone
+31 33 432 6090
