TOOL DETAILS
Title
Online social networking - Facebook Page of the Irish Rural Network
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Cooperation, Information, National Rural Network, Website & Social Media
Summary
The Facebook page of the Irish Rural Network is mostly used to promote agriculture and rural development in Ireland by sharing links, articles, videos and websites or by disseminating information about workshops or other events organised by the Irish Rural Network. It is meant to be a communication platform that creates a place for discussing and sharing experiences related to rural development, agriculture, environment and natural resources, allowing interactivity, in form of comments and sharing. It shares official photos and videos about the NRN’s activities.
Country
& RDP Region(s)
Ireland
Main purpose
The main objective behind creating and consistent managing of this professional profile on Facebook is to allow professional presence on one of the most used social media platforms. It offers the possibility to officially deliver and up-date messages in order to inform potential partners and beneficiaries and to offer them a platform where they can contribute with ideas and opinions that could increase public support for rural development initiatives.
Related
tools used
Pictures, documents
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
All posts are in English, but Facebook provides people with a "See translation" link allowing to read posts in the language your Facebook account is set on. Users will automatically become a fan of the page by clicking on the ‘Like’ button. This Facebook profile contains an analytics tool through Facebook Insights which can help monitor the performance and views of posts. In June 2013, the Facebook page counted over 731 "likes".
Date produced
2009
Cost range
up to €4 999
Publisher/
Organiser
Irish Rural Network
Distribution & Promotion
Irish Rural Network
Assessment of effectiveness
The Facebook page of the network is regularly updated.
Name of organisation
Irish Rural Network
Type of
organisation
National Rural Network
Image(s)
Name of contact person
Ciaran Lynch
Address
The Rural Development Support Unit, Ballingarrane Technology Park, Clonmel, Co. Tipperary, Ireland
Telephone
+353 504 28123
