TOOL DETAILS
Title
Polish NRN's Visual Identity
Tool category
& type
Promotional Material:
Keyword(s)
National Rural Network, Public awareness
Summary
The creation of a 'visual identity is crucially important to create awareness of the aims and values of an organisation. The Polish Rural Network has therefore created its own visual identity, including a logo - based on the image of a 'tree'. The logo is centred on the letter ‘I’ (which suggests the word ‘information’) - and nine coloured lines stem from the 'i'. In this logo the ‘i’ is seen to represent the image of a 'tree trunk' and the lines represent branches (rural development stakeholders etc.). The image is reproduced three times to convey the feeling of a ‘tree lined street’.
Country
& RDP Region(s)
Poland
Main purpose
The design of an appropriate logo and visiaul identity is central to raising awareness of the aims and values of the organisation. Creating an entire visual identity for the RDP 2007-2013 is also a way for the Polish NRN raise awareness of the positive aspects of rural development and to to promote the RDP with a unique and eye-catching design.
Related
tools used
Graphic design.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Logo with original color mix of red, blue and green.
Date produced
2007
Publisher/
Organiser
Polish National Rural Network
Distribution & Promotion
The logo is now widely used by the Rural Network on its promotional materials, including mugs, pens, boxes, bags, shirts etc.
Assessment of effectiveness
The logo conveys an image of strength, support, diversity, beauty and nature - all positive connotations to associate with Polish rural development.
Name of organisation
Polish National Rural Network
Type of
organisation
National Rural Network
Image(s)
File(s)
Name of contact person
Polish National Rural Network
Address
Ministry of Agriculture and Rural Development;
Foundation of Assistance Programmes for Agriculture FAPA,
30 Wspólna Str., 00-930 Warsaw,
Poland
Telephone
+48 22 623 1366
