TOOL DETAILS

Website and Social Media:

Managed by the Spanish Ministry of Agriculture, Food and Environment, the Twitter account represents another social network through which the Ministry stays connected with people involved in agriculture and rural development activities. It helps providing information on rural development, agriculture, environment, and information on upcoming events and conferences organised by the Ministry or attended by the Ministry. Short texts with the latest news are posted, linking the Ministry and individuals interested in rural wildlife, agribusiness, nature science, linking researchers and communicators, charities and local businesses. The Ministry uses hashtag (#) to categorize the different kind of subjects covered via its tweets. Some examples of hastags: #PAC, #consimidores (consumers), #agua (water) #Análisis (analyses), etc.

The main purpose of the Twitter account is to promote the activities of the Ministry of Agriculture, Food and Environment in support of agriculture and rural development and to bridge people’s efforts in this field. The principle used is to get a social network approach on agricultural and rural development issues through this micro-blogging platform and through the sharing method called "re-tweeting".

EAFRD Beneficiaries:

Rural Development Stakeholders:

General Audience:

2012

Ministerio de Medio Ambiente y Medio Rural y Marino

Tweets are posted regularly and the overall effectiveness can be measured with the help of tweeter statistics.

Ministerio de Medio Ambiente y Medio Rural y Marino

Managing Authority