TOOL DETAILS
Title
Official Twitter of the Latvian Rural Support Service
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Cooperation, Information, Participatory approach, Paying authority, Public Relations, Visibility, Website & Social Media
Summary
The Latvian Rural Support Service created a Twitter account to remain in permanent contact via ICT with researchers, individuals and stakeholders interested in rural development, agribusiness, forestry and fishery. The account provides followers with relevant information on financial aid available through the 2007-2013 RDP, rural events and with statistical data related to rural areas and rural development. Posts from other rural development organisations and local actors are regularly retweeted by the Latvian Rural Support Service to ensure that its followers are continuously up-to-date.
Country
& RDP Region(s)
Latvia
Main purpose
The Twitter account of the Latvian Rural Support Service aims at sharing current information regarding rural development, agriculture, forestry and fishery. The relevant rural development stakeholders are permanently updated and feel to be part of a larger community. Thanks to this account, the Latvian Rural Support Service encourages its followers to search for information regarding rural development and to share it with they own social networks.
Related
tools used
Website, Newsletter
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
329 tweets by October 2013. Main language: Latvian. Tweets contain mainly information about activities of the Latvian Rural Support Service but information from other rural development stakeholders are shared as well. Recent official pictures are also available.
Date produced
2011
Cost range
up to €4 999
Publisher/
Organiser
Rural Support Service, Latvia
Distribution & Promotion
Rural Support Service, Latvia
Assessment of effectiveness
As of October 2013, 922 followers were registered, with an increase of over 250 followers over a period of 3 months. Every tweet is retweeted by more than 10 organizations and institutions (not counting individuals). Often the information from Twitter become the starting point for further discussions among rural development stakeholders or is shared via other websites or in newsletters.
Name of organisation
Rural Support Service, Latvia
Type of
organisation
Paying Agency
Image(s)
Name of contact person
Kristīne Ilgaža
Address
Republikas laukums 2, Rīga,
LV-1981, Latvija
Telephone
00371 67027542
