TOOL DETAILS
Title
Video Channel - Polish Ministry of Agriculture and Rural Development
Tool category
& type
Audiovisual and Media:
Keyword(s)
Audiovisual & media, Communications, Information, Promotion
Summary
The official video channel of the Polish Ministry of Agriculture and Rural Development provides interested people with a wide range of videos informing on and promoting, among others, agriculture, environment, rural development, farming and food products. It is a part of the Ministry's homepage and an important element of the overall communication strategy. The videos present a variety of rural and agricultural topics as well as updates from recent events and policy developments. It is also an engaging way to promote the Rural Development Programme, especially among young people.
Country
& RDP Region(s)
Poland
Main purpose
The main objective is to reach a large audience via an audio-visual channel. It is intended to promote key policy messages on agriculture and rural development as well as updates from related events. By giving special attention to food products, it also aims at sponsoring the production and consumption of Polish delicacies.
Related
tools used
Website
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The video channel is embedded into the homepage of the Ministry for Agriculture and Rural Development. It presents a dozens of videos in Polish, many of which are in high definition. Some of them are originally from the Polish public TV broadcast. A search function is also embedded into the channel, which allows for organising videos by name, date or default.
Date produced
2012
Cost range
up to €4 999
Publisher/
Organiser
Ministry of Agriculture and Rural Development
Distribution & Promotion
Ministry of Agriculture and Rural Development
Assessment of effectiveness
The video channel is updated regularly with new videos. As of February 2014, over 100 videos have been uploaded. The setting of the website doesn’t track the audience's responses.
Name of organisation
Ministry of Agriculture and Rural Development
Type of
organisation
Managing Authority
Image(s)
Name of contact person
Ministry of Agriculture and Rural Development
Address
Wspólna 30
00-930 Warszawa
Poland
Telephone
0048 22 6231000
