TOOL DETAILS
Title
Try Fine Food - a Polish Programme on Food Quality
Tool category
& type
Events:
Keyword(s)
Campaign, Communications, Food quality, Food safety, Information, Public awareness, Quality certification, Quality control
Summary
"Try Fine Food" is a flagship programme carried out by the Polish Ministry of Agriculture and Rural Development since several years. It invites producers and consumers to pay a close attention to the quality of food produced in Poland. The programme is completely voluntary, which means that food producers are willingly putting to the test their own products. Once the product has been verified by the Scientific Committee for Food Quality, a "Try Find Food" label is granted for a couple of years.
Country
& RDP Region(s)
Poland
Main purpose
The main goal of this programme is to encourage consumers to select and buy high quality Polish products by providing them with valid information on the quality and the origin of the food they buy. Another objective is to expand the 'good quality' food market in Poland.
Related
tools used
Website, logo, publications, videos, events
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
All certified products bear the “Try Fine Food” logo. The logo’s design is simple, with red and white colours, associated with the Polish flag. The programme has been promoted in various ways, such as events, videos and publications including the list of certified products.
Date produced
2013
Cost range
€50 000 to €100 000
Publisher/
Organiser
Ministry of Agriculture and Rural Development
Distribution & Promotion
Ministry of Agriculture and Rural Development
Assessment of effectiveness
The programme is well recognised and accepted by Polish population. The "Try Fine Food" products are easily accessible in many shops across the country. The label has also become very popular among food producers, as they are regularly applying to join the campaign or extend their participation. The number of products with the ''Try Fine Food'' label is growing each year.
Name of organisation
Ministry of Agriculture and Rural Development (Poland)
Type of
organisation
Managing Authority
Image(s)
File(s)
Name of contact person
Ministry of Agriculture and Rural Development (Poland)
Address
Wspólna, 30
00-930 Warszawa
Poland
Telephone
0048 22 6231000
