TOOL DETAILS
Title
Twitter of The Dutch Ministry of Economic Affairs, Agriculture and Innovation
Tool category
& type
Website and Social Media:
Keyword(s)
Communications, Information, Participatory approach, Website & Social Media
Summary
The Twitter account managed by the Ministry of Economic Affairs, Agriculture and Innovation makes it possible to keep connected with people with similar interests in rural development. It provides people with information on rural development, agriculture, etc. These information can be under the form of links to articles and pictures, but also simple comments related to the Ministry. Through this media tool, people can receive short texts with the latest news from the Ministry. It links the Ministry with individuals – interested in rural wildlife, agribusiness, nature science, researchers, and communicators, with charities and local businesses.
Country
& RDP Region(s)
Netherlands
Main purpose
The main purpose of this social media tool is to promote the Ministry's activities in support of rural development and to bridge people’s efforts in this field. The principle is to get a social approach on agricultural issues through the sharing method (known as "Retweet" on Twitter).
Related
tools used
Pictures
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
The account has 543 followers. Approximately 2 posts are tweeted a month.
Date produced
2011
Cost range
up to €4 999
Publisher/
Organiser
Dienst Landelijk Gebied
Distribution & Promotion
Dienst Landelijk Gebied
Assessment of effectiveness
The Twitter account has gained over 500 followers and most recently (September 2013) the frequency of tweets increased. Tweets are also commented and re-twitted by the followers.
Name of organisation
Dienst Landelijk Gebied
Type of
organisation
Paying Agency
Image(s)
Name of contact person
Dienst Landelijk Gebied
Address
Herman Gorterstraat 5,
3511 EW Utrecht
The Netherlands
Telephone
0031 30 2756600
