TOOL DETAILS
Title
Video Clip promoting benefits of the 2007-2013 Lithuanian Rural Development Plan
Tool category
& type
Audiovisual and Media:
Keyword(s)
Audiovisual & media, Farm skills, Promotion, Promotional material
Summary
The video clip was created on behalf of the National Paying Agency of the Lithuanian Ministry of Agriculture in 2012, as part of a series of video clips that promote the results and benefits of the Rural Development Programme 2007-2013. This clip has Richard, a farmer, as the main character. He is shown in his daily farm life, and explains how he benefited from the RDP measures in an extensive interview. The video aims at explaining what this farmer (as an example for other farmers) succeeded to achieve in developing his farm with the Lithuanian Rural Development Plan support for the period 2007-2013.
Country
& RDP Region(s)
Lithuania
Main purpose
The main goal of the video is to show how the Lithuanian Rural Development Plan for 2007-2013 has been beneficial for farmers in the country, to highlight its results and to create emulation among other potential beneficiaries regarding farming initiatives and other rural development activities.
Related
tools used
Website, YouTube account
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
A 4 m 16 s video clip in Lithuanian language that features a detailed interview with one of the farmers that had a good practice in using RDP funds. It features interview segments and video shots showing the winter landscape of the farm.
Date produced
2012
Cost range
up to €4 999
Publisher/
Organiser
National Paying Agency under Ministry of Agriculture
Distribution & Promotion
National Paying Agency under Ministry of Agriculture
Assessment of effectiveness
As of September 2013 the video had over 800 views on Youtube, being at the same time one of the most viewed spots within the Paying Agency's channel.
Name of organisation
National Paying Agency under Ministry of Agriculture
Type of
organisation
Paying Agency
Video
Image(s)
Name of contact person
Ms. Neringa SAULYTĖ
Address
Blindžių st. 17, LT-08111 Vilnius, Lithuania
Telephone
+37 0 52526999
