TOOL DETAILS
Title
Facebook Account of The Portuguese Funding Institute of Agriculture and Fisheries
Tool category
& type
Website and Social Media:
Keyword(s)
Communication technology, Communications, Cooperation, Information, Participatory approach, Website & Social Media
Summary
The Facebook account of the Portuguese Funding Institute of Agriculture and Fisheries (Instituto de Financiamento da Agricultura e Pescas) was set up and is used to promote agriculture, fishery and rural development in Portugal by disseminating information about their owns events and activities as well as by sharing links to interesting articles and websites for their social network members. It has regularly posts about newsletters, press releases of important organization and institutions as well. All those interested and who “liked” the IFAP page are invited to comment and to share their own information and opinion.
Country
& RDP Region(s)
Portugal
Main purpose
An account on Facebook of such an important institutions regarding rural development is considered as a must have virtual place to discuss and share experiences. It is used to inform its members about past and forthcoming events and to share up-date information regarding main activities of the institution. It encourages debate and knowledge sharing.
Related
tools used
Website
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Language: Portuguese, with a built in translating tool that can be directly used for each post. Photo albums are available and up-dated and brief description of the institution and detailed contacts made available.
Date produced
2011
Cost range
up to €4 999
Publisher/
Organiser
Instituto de Financiamento da Agricultura e Pescas, I.P. (IFAP,I.P.)
Distribution & Promotion
Instituto de Financiamento da Agricultura e Pescas, I.P. (IFAP,I.P.)
Assessment of effectiveness
The Facebook page has 2680 "likes" since it was launched with an increase of 400 likes over the last 4 months. It is a way to cross use other communication tools of the IFAP (press releases, newsletters, events, etc) and relevant discussion on Facebook are feeding those "classical" communication tools of the institution.
Name of organisation
Instituto de Financiamento da Agricultura e Pescas, I.P. (IFAP,I.P.)
Type of
organisation
Paying Agency
Image(s)
Name of contact person
Pedro Almeida - Communication and Community Relations Responsible
Address
Rua Castilho, nº45-51, 1269-163, Lisboa, Portugal
Telephone
+351213846000
