TOOL DETAILS
Title
Denmark's Multi-Funding Posters & Fact Sheets About LAGs, The RDP, Projects & Fisheries Development
Tool category
& type
Campaign:
Keyword(s)
Communications, Education, Public awareness, Young people
Summary
These 3 fact sheets & 4 posters were developed as part of a wider campaign roadshow visiting secondary schools all over Denmark. The material and the campaign were developed in cooperation between the RDP Managing Authority and the Ministry responsible for Social Fund and Regional Development.
Country
& RDP Region(s)
Denmark
Main purpose
The fact sheets and posters provide material for a communications campaign aimed at informing secondary school students across Denmark about EU Cohesion and rural development policies and support measures. It is an example of cooperation in communicating about multi-funding sources, including EAFRD, ERDF (Regional Fund), ESF (Social Fund) & EFF (Fisheries Fund).
Related
tools used
Eight small stands about EU-funded projects also included in the mobile showroom (using posters, video, etc).
Target audience
General Audience:
Technical information
Consists of: a) Four posters, each 1 200 x 1 600 mm, full colour; and b) three fact sheets, A4 3 to 4 pages, full colour, displayed in a mobile showroom.
Date produced
October-November 2010
Cost range
> €100 000
Publisher/
Organiser
Danish Ministry of Food, Agriculture and Fisheries in collaboration with Ministry of Economics and Business (for the other posters & factsheets)
Distribution & Promotion
Danish National Rural Network in collaboration with the Ministry of Economics and Business. It consisted of classroom lectures, short presentations about EU, the Lisbon strategy, Europe 2020 strategy, the regional/LEADER set-up and EU funding in Denmark, presentation by beneficiaries about their projects.
Assessment of effectiveness
The event is not planned to be repeated due to a very high requirement for human resources. However the response from schools and teachers was very positive, and the concept might give inspiration to a similar but smaller event.
Name of organisation
Danish National Rural Network
Type of
organisation
National Rural Network
Partner organisation(s)
MA and communication units in National Agency for Enterprise and Construction. Selected teachers and students were part of a test group.
Image(s)
Name of contact person
René Kusier
Address
Danish National Rural Network Unit, Ministry of Housing, Urban and Rural Affairs, Gammel Mønt 4, 1117 Copenhagen K, Denmark
Telephone
00 45 41 71 78 30
