TOOL DETAILS
Title
TV Show: 'At a Glance' (Maltese - ‘‘Mad-Daqqa t’Għajn’’)
Tool category
& type
Audiovisual and Media:
Keyword(s)
Advertising, Audiovisual & media, Rural society
Summary
This is a weekly one-hour TV programme with a 10-15 minute segment related to the Rural Development Programme 2007-2013, diving, cooking and local culture. Beneficiaries of EAFRD funds are interviewed and provide detailed information on their respective projects, particularly focused on the benefits derived from the investment.This programme is not solely restricted to rural development but offers an interesting insight on Malta’s special characterstics. The Managing Authority only sponsors features related to rural development.
Country
& RDP Region(s)
Malta
Main purpose
The relevant segment of the programme informs the general public of projects taking place in Malta, how EU rural development funds are being invested and the benefits that ensue.
Related
tools used
Services of production company employed.
Target audience
EAFRD Beneficiaries:
General Audience:
Technical information
Sponsored segment on 1-hr 'magazine' style TV show.
Date produced
2011
Cost range
€5 000 to €9 999
Publisher/
Organiser
Maltese NRN
Distribution & Promotion
These features are promoted throughout the week to encourage viewership. Given that this programme is also aired at Prime Time, it attracts a very high viewership both of farmers, other rural stakeholders and the general public.
Assessment of effectiveness
This programme is aired on the most popular TV station in Malta. It is broadcast on Wednesdays, prime time at 20.30pm. Lots of positive feedback has been received for this programme. The Managing Authority is highly satisfied with the outcomes achieved from its promotion on TV. All best practices of the Rural Development Programme have been featured.
Name of organisation
Maltese NRN
Type of
organisation
National Rural Network
Partner organisation(s)
ONE TV ltd.
Image(s)
Name of contact person
Carla Ciscaldi
Address
Block A,
Luqa Road,
Qormi,
QRM 9075
Malta
Telephone
(+356) 22924205
