TOOL DETAILS
Title
TV Show: 'Malta and Beyond its Shores' (Maltese - ‘‘Malta u lil hinn Minnha’’)
Tool category
& type
Audiovisual and Media:
Keyword(s)
Advertising, Audiovisual & media, Communications, Rural society
Summary
This is a weekly one hour magazine style TV programme with a 10-15 minute segment related to the Rural Development Programme 2007-2013. The MA sponsors the segments related to Rural Development. The programme is aired on the national TV station 'TVM'. Beneficiaries are interviewed and provide detailed information on their respective projects, particularly focusing on the benefits derived from the investment.
Country
& RDP Region(s)
Malta
Main purpose
The aim of this sponsored segment of the TV programme is to inform the general public of projects taking place in Malta, how EU rural development funds are being invested and the postive benefits that ensue for rural areas in Malta.
Related
tools used
Services of TV production company employed.
Target audience
EAFRD Beneficiaries:
General Audience:
Technical information
Sponsored slot on one-hour long 'magazine' style TV programme on TVM.
Date produced
2011
Cost range
€10 000 to €24 999
Publisher/
Organiser
Maltese NRN
Distribution & Promotion
The programme is promoted throughout the week to encourage viewership. Because it is aired at prime time, it attracts a very high viewershipof farmers, other rural stakeholders and the general public.
Assessment of effectiveness
This programme is broadcast on Sunday at 11.00am, a prime time slot with large viewership figures. Lots of positive feedback has been received for this programme. The Managing Authority is highly satisfied with the outcomes achieved from this promotional campaign on TV. All best practices of the Rural Development Programme have been featured.
Name of organisation
Maltese NRN
Type of
organisation
National Rural Network
Partner organisation(s)
TVM - Maltese TV station
Image(s)
Name of contact person
Carla Ciscaldi
Address
Block A,
Luqa Road,
Qormi,
QRM 9075
Malta
Telephone
(+356) 22924205
