TOOL DETAILS
Title
Transylvania Authentica Catalogue - creative publication promoting local producers and their traditional products
Tool category
& type
Publications and Printed Products:
Keyword(s)
Communications, Cultural heritage, Entrepreneurship, Labelling, Promotional material, Rural heritage, Visibility
Summary
Transylvania Authentica is a registered trademark that promotes tested products and services of local traditional producers and service providers that stands for: traditional features, environmental friendly, high quality and Transylvanian origin.
The smart and creative publication – in a format of a small folder containing 20 individual fliers - presents certified producers and their products giving details about each and offering their contact details, including websites and e-mail contacts. This communication tool is a versatile one, as fliers can be added or mixed in a particular way, following the communication objectives and targeted public.
It represents the printed part of the promotional campaign of this initiative, that is complemented by a dedicated website and a Facebook account that replay the basic information adapted to these specific communication media.
Country
& RDP Region(s)
Romania
Main purpose
The aim of producing and using this publication was to help protecting and promoting the region's unique natural and cultural heritage and recognizing its economic value, to link producers to market opportunities and to each other, and to guide consumer choice, while offering support to small businesses and rewarding sustainable business practices in rural Transylvania.
Related
tools used
dedicated website and Facebook account.
Target audience
EAFRD Beneficiaries:
Rural Development Stakeholders:
General Audience:
Technical information
Publication in non conventional format: small folder (10.8 cm X 21.2 cm closed) full colour, containing 20 fliers on the same format in good quality paper featuring appealing images of the products or of the production processes; trilingual: Romanian, Hungarian and English.
Date produced
2013
Cost range
up to €4 999
Publisher/
Organiser
Romanian Environmental Partnership Foundation
Distribution & Promotion
Romanian Environmental Partnership Foundation
Name of organisation
Romanian Environmental Partnership Foundation
Type of
organisation
NGO
Image(s)
Name of contact person
Enikő Bándi
Address
Arsenalului Street, no 13,
Miercurea Ciuc
Romania
Telephone
+40-266-310678
